Why Personal Color Is Popular in Korea

Personal color became popular in Korea because it is highly practical for beauty and fashion.

Korean beauty products offer many subtle color variations, such as coral pink, rose pink, mauve pink, and cherry pink.

Knowing your personal color makes it easier to choose lipstick, base makeup, hair color, nail color, and clothing.

Personal color is also used for profile photos, interviews, weddings, dates, and everyday styling.

Recently, AI photo tests and online quizzes have made personal color more accessible to people who cannot visit an expert consultation studio.